A New Vision Takes Shape Along Soscol Avenue

Michael Cuffe is the Founder and Principal of Napa Valley Creative Agency, a full-service social media and branding studio specializing in wineries, resorts, and hospitality brands across Napa Valley and the San Francisco Bay Area. With more than 20 years of experience managing large-scale social platforms, leading public relations campaigns, and developing brand voices that feel authentic and enduring, Michael brings deep platform-level expertise to every engagement. His work, widely referenced through his professional presence on LinkedIn, reflects a long track record of growing audiences, driving engagement, and translating creative storytelling into measurable results through content creation, paid social, influencer relations, brand partnerships, photography, and cinematic video production.

Michael is also the Founder and Editor-in-Chief of California’s Napa Valley, a locally rooted tourism platform dedicated to the culture, people, and businesses that define Napa Valley beyond the tasting room. An internationally recognized photojournalist and filmmaker, his work has appeared in major publications including The New York Times, The Washington Post, CNN, and The Guardian, and his photography is featured in the award-winning Netflix documentary Saving Banksy. A graduate of Loyola Marymount University’s School of Film and Television Production, Michael brings an editorial sensibility and documentary approach to every project, helping brands communicate with clarity, credibility, and cultural relevance.