Jessie Prohaska is the Director of Marketing & Brand Experience at Hudson Napa Valley, a 2,000-acre estate in the Carneros AVA. Her work centers on shaping how the property is experienced, from storytelling and hospitality to the visual and cultural expression of the brand. Rooted in daily life at the ranch, her perspective is informed by a deep appreciation for place, craftsmanship, and thoughtful design. Jessie occasionally writes about local fashion, architecture, and the ways Napa Valley life can be brought into the home.
There’s a particular kind of style in Napa Valley that’s hard to pin down but instantly recognizable. Are you a winemaker? A vineyard manager? Representing a $500-a-bottle cult Cabernet? Or maybe you’re the one who owns it all? Around here, fashion lives in the space between rugged utility and quiet refinement. It’s a blend of two worlds — call it
Follow Us
ADVERTISEMENT
About Us
California’s Napa Valley is your trusted guide to Napa Valley’s people, culture, and standout businesses. From luxury stays and Michelin-recognized dining to unforgettable sips, we reveal the region as locals know it, beyond the tasting room.
Follow Us